Our story
Cutting through the BS of the food industry.
A little punk. A little rebellious. Classically trained chef, Harvard-studied nutritionist, father of two — and completely done with the smoke and mirrors of kids food.
Why I started this
I'm David. As a classically trained professional chef specialising in large-scale youth nutrition and a father of two boys, I've dedicated my career to mastering the balance between clean ingredients and kid-approved flavours. After losing 45 kg on my own health journey through a protein-focused diet, I realised how broken the commercial kids' food industry really is. I built Macro Kids Chef to handle the meticulous prep, clean cooking, and exact macro calculations so busy parents can give their kids nutrient-dense food completely stress-free.
I have two young boys of my own. And like every parent, I know the end-of-day scramble — hungry kids, no time, and a freezer full of options that are either loaded with additives, nutritionally hollow, or both. The difference is, I spent years training as a chef and studying early childhood nutrition. I knew exactly what was in that food. That made it worse.
The complexity in kids' food is manufactured. The long ingredient lists, the vague serving sizes, the hidden sugars — none of it is necessary. It's industry BS, and I'm done with it. So I stripped everything back. Real ingredients, honest macros, no shortcuts. The same food I make for 100 kids every day — now available for yours.
My nutrition philosophy
Kids deserve the same nutritional honesty that serious athletes get. Full transparency, no shortcuts — from breakfast to dinner.
Real ingredients only
Every product is made from whole-food ingredients you can pronounce. No fillers, no binders, no mystery proteins — whether it's a breakfast bar or a meatball.
Full macro transparency
I publish the exact protein, carb, fat, and calorie count per piece — not per 100g, not per serving. Per piece. So you always know exactly what your child is eating.
Optimised for growing bodies
My macro ratios are designed with child development in mind — enough protein to support muscle growth, the right carbs for sustained energy, and healthy fats for brain development.
Zero additives, ever
No preservatives, no artificial colours, no flavour enhancers. Just food. I freeze it fresh so it stays that way — across every product in the range.
The person behind the food
David Birch
Chef & Founder
I'm David. As a classically trained professional chef specialising in large-scale youth nutrition and a father of two boys, I've dedicated my career to mastering the balance between clean ingredients and kid-approved flavours. After losing 45 kg on my own health journey through a protein-focused diet, I realised how broken the commercial kids' food industry really is. I built Macro Kids Chef to handle the meticulous prep, clean cooking, and exact macro calculations so busy parents can give their kids nutrient-dense food completely stress-free.
What I stand for
Done with the BS?
Order your first pack. Every ingredient listed. Every macro counted. No exceptions.